Catalog · Industry and sector · D15

Advertising, Marketing, and Media (Part 1): Industry Foundations and Business Economics

For advertising agencies, holding company networks, media owners, production houses and in-house brand studios.

13 Capability Courses · 6 Foundation · 5 Intermediate · 2 Advanced

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Capability Courses in this group

CodeCapability CourseLevel
IN-AMM1-101Mapping the Industry: The Advertising, Marketing and Media Value ChainFoundation
IN-AMM1-102How Each Player Makes Money: Revenue Models and Margin DriversIntermediate
IN-AMM1-103Structural Forces: Trends Reshaping the IndustryFoundation
IN-AMM1-104Reading the Industry Like an Analyst: Evidence and PositioningFoundation
IN-AMM1-105Agency Operating Models: Components and ArchetypesIntermediate
IN-AMM1-106Workflow, Stage Gates, and Decision Rights in AgenciesFoundation
IN-AMM1-107Reconciling Revenue, Margin, and Resource ModelsIntermediate
IN-AMM1-108Holding Company Structures: Layers, Incentives, and Group EconomicsFoundation
IN-AMM1-109Allocations, Transfer Pricing, and Capability CentersIntermediate
IN-AMM1-110Acquisition, Integration, and Portfolio Management in GroupsAdvanced
IN-AMM1-111Broadcast, Over-the-Top, and Streaming Business EconomicsAdvanced
IN-AMM1-112Publishing and Subscription MediaFoundation
IN-AMM1-113Advertising Technology Businesses and Platform EconomicsIntermediate

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See Advertising, Marketing, and Media (Part 1) mapped to your organization.

A short walkthrough of these Capability Courses, the platform, and your deployment options.

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