Catalog · Industry and sector · D4

Consumer Products

For fast-moving consumer goods, durables, apparel and direct-to-consumer brands, with emphasis on route-to-market and revenue growth management.

20 Capability Courses · 4 Foundation · 14 Intermediate · 2 Advanced

Capability Courses in this group

Code	Capability Course	Level
IN-CPG-101	Consumer Products Industry Landscape	Foundation
IN-CPG-102	Brand Portfolio Management in Consumer Goods	Intermediate
IN-CPG-103	Consumer Insight and Shopper Research	Intermediate
IN-CPG-104	New Product Development in Consumer Goods	Intermediate
IN-CPG-105	Route to Market and Distribution Strategy	Intermediate
IN-CPG-106	General Trade and Modern Trade Management	Foundation
IN-CPG-107	Distributor Management and Secondary Sales	Foundation
IN-CPG-108	Trade Promotions and Spend Effectiveness	Intermediate
IN-CPG-109	Revenue Growth Management and Pricing Architecture	Advanced
IN-CPG-110	Sales Force Effectiveness in Consumer Goods	Intermediate
IN-CPG-111	Demand Planning for Consumer Products	Intermediate
IN-CPG-112	Manufacturing and Contract Packing in Consumer Goods	Intermediate
IN-CPG-113	Packaging Design and Compliance	Foundation
IN-CPG-114	Regulatory Labeling and Product Standards	Intermediate
IN-CPG-115	Direct to Consumer and Digital First Brands	Intermediate
IN-CPG-116	Ecommerce and Quick Commerce for Consumer Brands	Intermediate
IN-CPG-117	Rural and Emerging Market Distribution	Intermediate
IN-CPG-118	Sustainability and Circular Packaging	Intermediate
IN-CPG-119	Category Growth Partnerships with Retailers	Advanced
IN-CPG-120	Artificial Intelligence and Analytics in Consumer Goods	Intermediate

A short walkthrough of these Capability Courses, the platform, and your deployment options.