Catalog · Industry and sector · D19

Advertising, Marketing, and Media (Part 5): Capability Centers and In-House Marketing Engines

For advertising agencies, holding company networks, media owners, production houses and in-house brand studios.

11 Capability Courses · 11 Advanced

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Capability Courses in this group

CodeCapability CourseLevel
IN-AMM5-101Global Capability Center Fundamentals and Value Curve ProgressionAdvanced
IN-AMM5-102Strategic Sourcing and Hybrid Capability PlanningAdvanced
IN-AMM5-103Creative Capability Centers: Stack, Context, and Talent RetentionAdvanced
IN-AMM5-104High Volume Production: Studio Design and Quality ControlsAdvanced
IN-AMM5-105Media Planning, Buying, and ActivationAdvanced
IN-AMM5-106Marketing Science and AnalyticsAdvanced
IN-AMM5-107Market Research and InsightsAdvanced
IN-AMM5-108Public Relations and CommunicationsAdvanced
IN-AMM5-109Capability Centers for Health and Life Sciences MarketingAdvanced
IN-AMM5-110Always-On OperationsAdvanced
IN-AMM5-111Building a Connected Marketing Engine in Your Capability CenterAdvanced

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See Advertising, Marketing, and Media (Part 5) mapped to your organization.

A short walkthrough of these Capability Courses, the platform, and your deployment options.

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