Catalog · Industry and sector · D18
Advertising, Marketing, and Media (Part 4): Client, Commercial, and Regulated Practice
For advertising agencies, holding company networks, media owners, production houses and in-house brand studios.
7 Capability Courses · 4 Foundation · 3 Intermediate
Capability Courses in this group
| Code | Capability Course | Level |
|---|---|---|
| IN-AMM4-101 | Client Servicing and Account Management | Foundation |
| IN-AMM4-102 | Disciplined Pitching and New Business Development | Foundation |
| IN-AMM4-103 | Agency Pricing, Scoping, and Fee Models | Foundation |
| IN-AMM4-104 | Retainer Profitability and Utilization Management | Foundation |
| IN-AMM4-105 | Advertising Standards, Disclosure, and Regulation | Intermediate |
| IN-AMM4-106 | Public Relations and Communications Agency Operating Models | Intermediate |
| IN-AMM4-107 | Outcome-Focused Communications Programs and Crisis Readiness | Intermediate |
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See Advertising, Marketing, and Media (Part 4) mapped to your organization.
A short walkthrough of these Capability Courses, the platform, and your deployment options.