Catalog · Industry and sector · D16

Advertising, Marketing, and Media (Part 2): Brand, Creative, and Content Production Mastery

For advertising agencies, holding company networks, media owners, production houses and in-house brand studios.

9 Capability Courses · 4 Foundation · 4 Intermediate · 1 Advanced

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Capability Courses in this group

CodeCapability CourseLevel
IN-AMM2-101Mastering Creative Quality: Briefing, Feedback, and Production DisciplineFoundation
IN-AMM2-102Developing and Evaluating Creative Ideas with Commercial RigorFoundation
IN-AMM2-103Effective Feedback and Approval Processes in Creative WorkFoundation
IN-AMM2-104Campaign Production Planning: From Concept to ExecutionFoundation
IN-AMM2-105Building Brand Strategy: Commercial Value, Analysis, and PositioningIntermediate
IN-AMM2-106Constructing and Translating Brand Position into Creative and Media BriefsIntermediate
IN-AMM2-107Designing Content Production Systems for Scale and Consistent QualityIntermediate
IN-AMM2-108Rights, Licensing, and Asset Control in Content ProductionIntermediate
IN-AMM2-109Harnessing Generative AIAdvanced

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See Advertising, Marketing, and Media (Part 2) mapped to your organization.

A short walkthrough of these Capability Courses, the platform, and your deployment options.

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