Catalog · Industry and sector · D17
Advertising, Marketing, and Media (Part 3): Audience, Media, Precision and Commerce
For advertising agencies, holding company networks, media owners, production houses and in-house brand studios.
10 Capability Courses · 10 Intermediate
Capability Courses in this group
| Code | Capability Course | Level |
|---|---|---|
| IN-AMM3-101 | Translating Business Objectives into Actionable Media Plans | Intermediate |
| IN-AMM3-102 | Reach, Frequency, and Channel Roles in Media Planning | Intermediate |
| IN-AMM3-103 | Negotiation Levers and In-Flight Optimization Protocols | Intermediate |
| IN-AMM3-104 | Automated Buying: Programmatic Ecosystems and Auction Dynamics | Intermediate |
| IN-AMM3-105 | Creator Economy: Evidence-Based Partnerships and Program Design | Intermediate |
| IN-AMM3-106 | Measurement Frameworks: From Correlation to Causal Impact | Intermediate |
| IN-AMM3-107 | Precision Marketing: Investment Decisions and Data Foundations | Intermediate |
| IN-AMM3-108 | Precision Marketing: Decision Logic, Fairness, and Incremental Measuremen | Intermediate |
| IN-AMM3-109 | Digital Commerce: Channel Economics, Retail Media, and the Digital Shelf | Intermediate |
| IN-AMM3-110 | Commerce Profitability: Promotions, Pricing, and Joint Planning | Intermediate |
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See Advertising, Marketing, and Media (Part 3) mapped to your organization.
A short walkthrough of these Capability Courses, the platform, and your deployment options.